Make sure the meeting is being recorded

1. Goals and Objectives

• What are your primary goals for this YouTube channel? (Brand awareness, lead generation, direct sales, audience engagement, etc.)

• Are there any secondary goals you hope to achieve?

• What milestones or key achievements would define success for you?
  • 3 months:
  • 6 months:
  • 1 year:
  • Long term:

2. Audience and Demographics

• Who is your target audience? (Age, gender, location, profession, interests)

• What specific problems or interests does your target audience have?

• Are there any key customer personas we should focus on?

• Do you have an existing audience or following we can leverage?

3. Competitors and Market Position

• Who are your main competitors or similar creators in this space?

• Are there specific channels or personalities you admire and want to model aspects of?

• What makes you or your brand unique in this market?

4. Content Strategy and Style

• What kind of content do you envision? (Educational, entertainment, tutorials, reviews, etc.)

• How often do you want to post? (Daily, weekly, biweekly)

• Are there specific video formats or styles you prefer? (Vlogs, interviews, animated, live-streamed content)

• Do you have any brand tone preferences? (Formal, casual, humorous, serious)

• Are there topics or themes you want to prioritize or avoid?