By the end of this guide, you will have:
- [ ] Defined your target audience
- [ ] Sculpted the exact personas you’ll be speaking to when recording your videos
Step 1: Brainstorm your audience
Spend 10 minutes brainstorming your personas.
Go for quantity NOT quality.
Use these prompts when brainstorming:
- Are they male or female? How old is he/she?
- What is his/hers professional background?
- What is his/hers relationship with your product?
- What kind of daily activities will lead her/him to watch your channel?
- Why would he/she watch your content?
- How could your channel help him/her with their challenges?
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💡 Pro Tip
Create as many personas as possible, one persona per post-it
</aside>
<aside>
✅ Persona Format
Persona Name
Basic Info
Goals
Pain points
</aside>
Step 2: Pick three personas
It’s time to choose your focus and prioritise.
Who are the 3 most important personas for your channel?