By the end of this guide, you will have:

• [ ] Identified objectives for your YouTube channel
• [ ] Set measurable KPIs to track your progress towards your goals

Step 1: Identify the objectives of your YouTube Channel

What is the reason behind you committing to YouTube in the first place?

To get your brainstorming juices flowing, below is a list including some of your possible objectives:

Tick off the relevant ones and rank them in order of importance to you and your business.

• [ ] Brand Awareness
• [ ] Lead Generation
• [ ] Lead Nurture
• [ ] Direct Sales
• [ ] Authority Building
• [ ] Audience Growth
• [ ] Search Engine Visibility
• [ ] Customer Retention
• [ ] [Add any additional objectives here]