Example:

• Jay Clouse - Creator Science (uses a different structure but starts similar to this structure)
• Notion - what is Notion?
• Key Person of Influence - Daniel Priestley

Think of this as your YouTube elevator pitch. Within a couple of minutes, introduce potential subscribers to your brand and give them a reason to stay. Highlight what your business is about, what value you bring to the table, and what they can expect from your channel.

<aside> 💡 According to Priestley, a perfect pitch: Oozes credibility, using evidence. Articulates a key problem for your micro-niche, in a way that conveys the reason behind your passion for it. Demonstrates a solution, with proof and insight. Articulates a payoff in some combination of money, time, or quality of life.

</aside>

1.1. Opening Hook (0:00 - 0:15)

• Start with a compelling statement, question, or a quick showcase of a success story.
• This should grab the viewer's attention immediately.

1.2. Channel Identity (0:16 - 0:30)

• Visually display your brand/logo.
• Mention the channel's name and purpose.

1.3. Who You Are (0:31 - 0:45)

• Quick introduction of the team or key people. (In your case, this would include yourself and Mike Dee.)
• Share your credibility briefly, e.g., "Featuring Mike Dee, with over 1.15 million YouTube subscribers..."

1.4. What You Offer (0:46 - 1:15)

• Describe the kind of content viewers can expect: tutorials, case studies, expert interviews, etc.
• Mention the frequency of uploads or any series they can look forward to.
• Briefly touch upon the unique value your channel brings.