YouTube Viewer Retention Analysis Framework - Per video
1. Initial Retention Analysis
Key Metrics Overview
| Metric |
Current |
Benchmark |
Gap |
| Avg. View Duration |
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Channel Avg: |
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| Audience Retention % |
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Niche Avg: |
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| Relative Retention |
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Similar Videos: |
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| Click-Through Rate |
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Channel Avg: |
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First 30 Seconds Performance
- Hook Duration: _______
- Drop-off %: _______
- Audience Maintained: _______
- Pattern Interrupt Points: _______
2. Retention Graph Analysis
Add retention graphs for “average percentage viewed” and “compared to other videos”.
Major Drop-off Points
| Timestamp |
Drop % |
Potential Cause |
Action Item |
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Peak Engagement Points
| Timestamp |
Spike % |
What Worked |
Replication Strategy |
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3. Content Structure Assessment
Pacing Analysis
- [ ] Hook Impact (0-15 seconds)
- [ ] Pattern Interrupts Frequency
- [ ] Story Arc Effectiveness