Not sure where to start when creating video content for your business, especially on YouTube?
To simplify the process, I've curated a list of essential videos that every new business channel should consider creating. These are not just random suggestions but strategic video types designed to boost brand awareness, engage viewers, and ultimately drive sales by becoming a niche authority.
Example: Key Person of Influence - Daniel Priestley
Think of this as your YouTube elevator pitch. Within a couple of minutes, introduce potential subscribers to your brand and give them a reason to stay. Highlight what your business is about, what value you bring to the table, and what they can expect from your channel.
Example: Marcus Sheridan - a behind the scenes
People connect with stories. Dive deep into your brand's journey, the challenges you've faced, your mission, and your vision for the future. This video will serve as an anchor, humanizing your brand and fostering trust with viewers.
Example: GoPro - king of product videos
Highlight your main products or services. Instead of a hard sell, focus on the solutions and results they offer. Detail the benefits, features, and the unique selling points.
Example: Pandadoc
Educational content has immense value. Depending on your business niche, create tutorial videos that guide viewers on using your products or services. These videos can reduce customer queries and establish your brand as an industry expert.