YouTube Audience Deep-Dive Template

Core Demographics & Business Context

Client Business Overview

Business Name: Primary Product/Service: Current Revenue: Top Acquisition Channels: Current Customer Count:

Target Audience Snapshot

Primary Age Range: Location(s): Gender Split: Income Level: Industry/Profession: Company Size/Type: Decision-Making Authority:

Psychographic Profile

Values & Beliefs

□ Core Values: 1. 2. 3.

□ Professional Goals: 1. 2. 3.

□ Personal Aspirations: 1. 2. 3.

Mindset & Motivations

□ Primary Motivations: 1. 2. 3.

□ Key Fears/Concerns: 1. 2. 3.

□ Success Definition: 1. 2. 3.

Pain Points & Challenges

Current Problems

□ Top 3 Business Pain Points:

  1. Problem:
  2. Problem: