Deep Audience Understanding SOP

[Client] - YouTube Audience Deep-Dive Template

Purpose

To systematically develop and document a comprehensive understanding of your target audience before creating YouTube content, ensuring maximum resonance and conversion potential.

HOW TO FILL OUT TEMPLATE

Process Overview

Phase 1: Demographics & Psychographics Analysis (4-5 Hours)

1. Core Demographics Documentation

□ Create demographic profile:

| Factor | Primary | Secondary | Notes |
|--------|----------|-----------|-------|
| Age Range | | | |
| Location | | | |
| Income Level | | | |
| Education | | | |
| Occupation | | | |
| Industry | | | |

2. Psychographic Mapping

□ Document psychological factors:

| Category | Details | Evidence | Impact |
|----------|---------|----------|---------|
| Values | | | |
| Beliefs | | | |
| Aspirations | | | |
| Fears | | | |
| Motivations | | | |

Phase 2: Pain Point Analysis (6-8 Hours)

1. Problem Inventory

□ Create comprehensive problem database:

| Pain Point | Severity (1-10) | Frequency | Current Solutions | Gap Analysis |
|------------|----------------|-----------|-------------------|---------------|

2. Solution Journey Mapping

□ Document for each major pain point: