Mike Dee CEO @ Playstack
Mike has 1.16M+ subs on YouTube and works with brands like Notion, Coursera, Miro, Skillshare, and NordPass.
.jpeg)
Milan Smets COO @ Playstack
Milan leads YouTube growth and optimization for 10+ channels and loves to nerd out on backend analytics.
.jpg)
Shivam Jha CEO @ EducationLed
Shivam leads community and growth operations for several 1M+ creators and 7 figure businesses.
.jpeg)
Oliver Kenyon CEO @ ConversionWise
Oliver builds sales funnels for Lionel Messi, Manny Pacquiao, Kim K, Lamborghini and has added $1 billion+ to clients.
Database of 17 guides used in the checklist (1)
As you go through the checklist…
Tick off the checkpoints that you have in place already and take note of ones that you aren’t able to tick off - and within the text of the checkpoint, there’ll usually be a link to a corresponding guide to help you fill the gap.
The checklist and guides have been crafted by our team that has attracted millions of subscribers and brought in $1bn+ revenue for their clients through funnels.
It’s the exact checklist we use internally for our customers who purchase our YouTube Sales Funnel Audit worth $1,000.
The point is - the process you’re about to go through is comprehensive, and has everything you need to transform your YouTube from an energy-drain into a Sales Engine.
So close all your other tabs, make yourself comfortable, enjoy…(and implement)!
[ ] Do I have a clearly defined YouTube strategy? That is:
[ ] I have clarity on my objectives with YouTube and the corresponding KPIs
Are you on YouTube to build authority, drive business growth, nurture leads or more? And have you set metrics to measure your progress against these goals? If not, then check out our guide on how to shape a content strategy that fits your goals here:
[ ] I have a content strategy that aligns with my objectives and KPIs
With your goals defined, now you need to have a content strategy that will propel you towards these goals. See how to pick a content strategy here:
How to create a content strategy that aligns with your YouTube objectives
[ ] I have a defined my target audience
*Having a specific target audience allows your content to break through the noise (and makes your entire content creation process drastically easier, trust us on this).
You can find out how to define your target audience in this guide:*
[ ] I am leveraging my niche’s competitors to boost my own YouTube progress
Analysing your niche’s competitors will allow you to derive insights that would’ve otherwise taken you years of consistent trial and error to figure out. So leverage the journey of those ahead of you by analysing your niche’s competition - see how here
How to leverage your niche’s competitors to accelerate your own YouTube progress
[ ] I have identified and am effectively using my niche’s keywords to drive recommendations of my videos to user
YouTube is the second-largest search engine in the world - may as well use it to drive high-quality inbound traffic into your business. See how to make use of keywords here:
[ ] Have I set up my YouTube channel optimally? That is:
[ ] I have uploaded a cover banner
A good YouTube cover banner should show what your channel is about. Make sure it matches your channel's style so people can easily recognize it.
[ ] I have a uploaded a profile picture
A good profile picture on YouTube should be clear and recognizable even when it's small, like a logo or your face, so viewers can easily identify your channel.
[ ] I have populated my ‘About’ section
A good ‘About’ section on YouTube should concisely describe your channel's content and purpose, giving viewers a clear idea of what to expect. It also gives you another opportunity to use your niche-related keywords that help will rank your videos with SEO.
[ ] I have created playlists of my videos
Playlists work similarly to end cards in that they encourage the viewer to watch a series of videos rather than just watching one video and leaving. Playlist descriptions also give you a chance to optimise further for SEO with keywords.
[ ] I have organised my ‘Home’ Page Layout
Your ‘Home’ page is the landing spot for your channel. Similar to how website landing pages work, you can optimise your YouTube ‘Home’ page to drive traffic to particular videos. Typically, these would be you most viewed and most recent content.